With 500 million (and growing) unique users around the world, Facebook is the No. 1 social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the largest phenomenon on the net.
An user interface that allows for quick communication and the ability to make fan pages and groups at click of a mouse button are what make Facebook extremely popular. Another key reason for its huge popularity is the wide variety of social applications which were developed and made available inside the Facebook environment.
These applications allows users and friends to do joint activities such as playing games that run forever, sharing photos, videos, and website links, and so on.
How does this help a marketer?
Generally, media plans were drawn to include TV channels, publications, or some other media which could grab maximum eyeballs and efficiently reach a selected audience. The science of segmentation and targeting has become only more precise in the case of social media.
Facebook offers a large variety of avenues to communicate with the audience, which opens up a completely different world of possibilities to have an effective dialogue with consumers. Some of these techniques used popularly by marketers are:
Advertising: The very first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you could create your own ad in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you wish your ad to appear.
Fan Pages: Facebook allows every brand, along with individual users, to make fan pages for their favorite celebrities and their own homegrown businesses. Major brands have also made their official pages on Facebook that have a huge, immediate fan following throughout the world. The fan page has enormous power to convey first hand information about the brand and also to gather instant and frank feedback from your consumers.
Branded applications: Among the most effective strategies to engage an user toward your brand is by creating a Facebook application; this might be a game or a contest, with your branding coming across carefully through it.
What makes Facebook even more exciting is the way it permits you to target your communication sharply only to the customer segment you want to attract. It also offers analytics and page insights that give good feedback and measurement on the process done.
The options provided by Facebook can be creatively explored and used judiciously for bringing about best benefits to any brand.
But, while doing all this, you need to be aware of the fact that users have an equal say and have the ability to respond instantly to any of your actions with a thumbs up or a thumbs down. Availing the service of a social networking consultant to work out a social media strategy might be required so that your efforts will not be in vain.
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Facebook And Social Media - The Best Marketing Opportunity
Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are: advertising, Facebook fan pages and Facebook branded applications.
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