There was a period when this may have been true, however, those days are gone. Based on a recent Netcraft report that suggests there are about 240,000,000 websites and blogs in existence and growing rapidly daily. This means great competition for the eyes and minds of the people you want to see your website and buy your product or service.
The most basic target of any website is to generate targeted and motivated traffic. Doing this requires an ongoing digital marketing plan. So where do I start?
Whether you are just starting the design and development of a new site, or are thinking why my existing website is not producing the leads you were hoping for, these 8 instructions are certain to provide the ground work that will aid increase targeted traffic to your site.
Keyword Research:
Whether you employ an SEO firm or do it in home, be sure to expose the exact phrases that your possible customers are searching for.
Copywriting:
Nobody knows your business better than you. But often it takes a talented writer to take what you know and 'buff it up' to truly make it shine.
Optimize your site for the Search Engines:
Onpage optimization involves populating your website with the keywords you've determined as your most significant.
Inbound Link Creation:
Inbound links are links that point consumers to your page and content. Search Engines see them as a vote of confidence that another website has given you.
Social Media Optimization:
Not only are these easy to get effective inbound links, but this is an incredible tool to talk directly to an engaged and generally supportive audience.
Offline Advertising and collateral materials:
Ensure that any offline activities like conventional advertising or Direct Mail are in sync with your internet messaging.
Public relations & article marketing:
Get the word out through both traditional channels and online news and article sources. Write down a press release announcing the new venture and submit to both local media as well as online sources.
Get out and shake some hands:
I'd be careless if I suggested that all this will benefit your business without getting out and building some personal connections. Face to face relationships for most small business will never be replaced entirely by any amount of internet marketing.
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